The fragrance business just got even more fragrant (or at least more visible). Sabrina Carpenter has landed the biggest fragrance deal in history, bringing her Sweet Tooth line to national retailer Ulta Beauty.
Fans, who previously could only buy online and in-store, now have the chance to see the fragrance bottles in reality, and they’ll be able to kill two birds with one stone just in time for the holidays.
The retail agreement, announced October 10, 2025, opens the door for Sweet Tooth to reach new audiences via Ulta.com starting immediately, with in-store availability following on October 26. The Ulta launch includes all four of Carpenter’s signature gourmand scents – “Sweet Tooth”, “Caramel Dream”, “Cherry Baby” and “Me Espresso” – alongside a new set of travel-friendly mini bottles called “Bite Sized” (10 ml) and a Bite Sized coffret.
“Ulta Beauty has always been one of my favorite fragrance destinations,” – said Sabrina Carpenter. “It feels surreal to be alongside my favorite brands and share these scents with even more fans.”
“We’re proud to see Sabrina Carpenter’s (Sweet Tooth) collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” – said Stephen Mormoris, CEO of Scent Beauty.
“This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment.”
The fragrance itself is extravagantly based on dessert themes. Expect marshmallow, caramel, cherry, espresso and cream accords, shaded by woody, musky and nuanced notes that add layers rather than overwhelm.
Sweet Tooth’s pastel packaging and chocolate bar-inspired imagery continue to lean towards a youthful, aesthetic identity – a strong appeal to Gen Z shoppers who see fragrance as a statement rather than a product.
Ulta’s reach – over 1,300 stores across the US, plus a powerful online presence – gives Carpenter’s line a level of shelf legitimacy that matters in fragrance.
The Sweet Tooth fragrance collection retails for $35-$55 per bottle, with the mini versions selling for $20. A small bite-sized box will also be available for $45.
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