Sainsbury’s unveiled packaging for its Christmas products
UK retailer Sainsbury's has teamed up with BrandMe to create star-studded packaging designs for the Christmas holidays.
As part of this year’s core Christmas product range, BrandMe has updated last year’s Sainsbury’s design with a new concept inspired by the wonder, charm, and drama of a theatrical Christmas scene.
The updated holiday collection celebrates the classic treats and seasonal products that customers look forward to and return to year after year, presenting them in packaging designed to evoke excitement, warmth and a sense of holiday joy from the moment shoppers see them on the shelf.
The new design system features a sparkling golden star set against a soft, atmospheric backdrop of lighting, surrounded by delicate hanging stars. Together, these elements evoke a sense of celebration that transcends traditional Christmas tropes, creating an uplifting and joyful mood.
Each package is designed to feel both magical and familiar, combining nostalgic elements with bold confidence to stand out in the aisle. The design language is designed for versatility, making it seamlessly applicable across various categories, including ready-to-eat meals, holiday snacks, and pet treats.
By prioritizing product visibility and creating a cohesive yet adaptable visual language, the new range ensures that these festive favorites shine brightly in every store, providing consumers with an engaging experience throughout the season.
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