Samsai – Thai spicy blends with sophisticated packaging
The casual, sophisticated packaging gives the contents an indescribable desire to taste.
Samsai is a brand that offers Thai spice blends that come in packets containing dried galangal, kaffir lime leaves, and lemongrass. Each box contains just the right amount of spice blend to make authentic Tom Kha soup for four people.
Despite its compact size, its distinctive arched design makes it stand out on the shelf. The shape of the packaging is reminiscent of traditional Thai architecture, while the brand’s visual elements, inspired by Thai ornamentation, highlight the spices’ origins. In addition, specially designed icons closely align with the brand’s visual identity.
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