San Pellegrino is ’embracing’ in Italian style
This Italian approach to community, communication, and creating time together seems to pause and remind us that there can never be too much time.
Forget the holiday hustle and bustle – this season, San Pellegrino embraces what Italians already know: the more time you spend at the table, the better life becomes. They explore this phenomenon in their new ad campaign, – “Italian Time.”
The campaign, created in collaboration with Ogilvy, takes a fun and refreshing approach to the holiday theme, with Diane Morgan returning to her familiar role as a researcher. As a witty cultural interpreter, she explains the Italian tradition of extending mealtimes to savor every moment, comically comparing the number of cousins you have, the leftovers you have, and a host of other factors that can make spending time with loved ones a struggle.
With this wonderful Christmas commercial, we can wish each other the most wonderful holidays, the kind that Italians and many other people around the world can hope for.
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