Created by Gamze Binici, “Shyne” is a wellness drink that connects the beauty narrative by carefully blending fruit extracts with collagen, hyaluronic acid and vitamin C to support radiance, hydration and vitality from within.
It is designed for those who see wellness not just as a habit, but as a form of self-care and expression – a daily ritual that leaves you feeling radiant and confident.
The goal was to create a balanced, high-quality, clean and sweet radiant drink, like an elixir of youth for a vital and self-loving person. Various fruit extracts improve the taste and give freshness for the whole day. This is the secret of Shyne, which lies in a simple can and improves the complex circumstances of life bringing energy to your body.
A soft pastel color palette is used to create a light, minimalist base, while a bright, energetic hue is accented with a bold, signature graphic that adds charm and vibrancy. This bold element symbolizes radiance, confidence, and inner beauty – which is the essence of Shyne.
The logo features an elegant serif font with subtle modern refinements that reflect confidence, clarity and purity while maintaining a fresh, contemporary tone. The palette of warm, luminous tones conveys the freshness of ripe fruit and the natural glow of healthy skin, combining ideas of energy, well-being and timeless beauty.
Credits:
