Snapchat releases ‘creator subscription’ in the U.S.
You will be able to purchase a creator subscription starting February 23rd.
Snapchat announced today that it will begin offering creator subscriptions in alpha to U.S. residents starting February 23, with plans to expand to additional Snap Stars in Canada, the U.K., and France in the weeks ahead.
The company noted that users will be able to purchase subscriptions from creators like Jeremiah Brown, Harry Jowsey, and Skai Jackson. This will allow users to unlock exclusive content while also creating monetization opportunities for creators.
Creators will be able to set their own monthly subscription prices in the app, and Snap will recommend different tiers for them. A subscription will unlock subscriber-only content, priority replies to a creator’s public stories, and the ability to watch that creator’s stories ad-free.
Snap noted that this is a new way for developers to make more money, in addition to their existing apps.
“Expanding on existing monetization offerings like the Unified Monetization Program and the Snap Star Collab Studio, Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies,” the company said in a blog post.
Snapchat has reached 946 million daily active users, according to the company’s fourth-quarter 2025 results. The platform noted in its earnings report that the number of users in the U.S. posting to Spotlight increased by more than 47% year-over-year. Last month, the company also spun off its hardware business to a new entity called “Specs.”
Competing company Meta also allows creators to offer subscriptions on platforms like Instagram and Facebook, which give users access to exclusive content and badges.
Credits:
