According to TechCrunch the company told the new “Imagine Lens” is available to Snapchat+ Platinum and Lens+ subscribers. “Imagine Lens” allows users to create, edit, and play back “Snaps” by typing in their own commands. They can then share them with friends, post them to their story, or share them outside of Snapchat.
Users can generate images using custom prompts. The Lens also features pre-loaded prompts that people can use. Snapchat notes that users can always tap the caption bar to edit their prompt into anything they’d like.
Earlier this year, Snap unveiled an AI text-to-image research model for mobile devices that it said would power some of Snapchat’s features in the future. While Snap didn’t confirm whether this model powers the new Lens, it did note that its Lenses are built using a combination of both in-house models and industry leading AI models.
Snapchat+ Platinum and Lens+ subscribers can find the new Lens in the front of the Lens Carousel or in the Exclusive category. After selecting the Lens, they can tap the caption to enter or edit the prompt. A Platinum subscription costs $15.99 per month, while a Lens+ subscription costs $8.99 per month.
