Snapchat’s new ‘AI Clips’ turns photos into videos
Snapchat’s new lenses add AI videos to your Snaps at a fee.
Snapchat announced Tuesday that it is introducing AI Clips to its “Lens Studio” platform, which allows creators to create and publish AR and AI effects called Lenses. The new Clips are an AI-powered Lens format that turns a single photo into a five-second video.
Unlike open-source text-to-video conversion tools, AI Clips is designed as a closed-source feature, where lens creators create the lens and users can tap into it to create a video from their photos.
For example, a Lens developer could create a Lens that would allow users to create a video of themselves walking a red carpet using their own photo.
Snapchat says that both experienced and new creators can use the new Lens format to turn a single call to action into a published Lens in minutes without external tools.
AI Clips are available to Snapchat users who subscribe to the platform’s Lens+ offering, which costs $8.99 per month. As the name suggests, Lens+ gives users access to exclusive Lens and AR experiences, as well as features available as part of the standard Snapchat+ subscription.
Lens creators who sign up for Lens+ Payouts, Snapchat’s monetization program that allows creators to earn money from their Lenses, can earn revenue from the AI clips they create.
Snapchat isn’t the only platform that lets users create AI clips from their photos, as YouTube announced last week that it’s rolling out Reimagine, a new feature that lets users turn a single frame from an existing YouTube short video into an 8-second clip using their own photo.
The launch of AI Clips comes the same day that Snapchat announced that users created nearly two trillion Snaps, or 63,000 Snaps per second, in 2025.
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