Sprite rebrands and returns a ‘Lymon’ symbol
In addition, it acquires a new sonic identity.
Sprite is introducing a new look that’s about more than just the brilliance of its green cans. The lemon and lime-colored label goes back to its roots, adding a “spiciness” while keeping freshness and uniqueness at the forefront.
The primary colors remain the classic Sprite colors of green and white, although the contrast and saturation have been enhanced to make the brand more visible on shelves and in various digital environments. Now the lettering on the cans will be vertical and the packaging simplified, making Lymon stand out on the shelf.
In addition to the new look, created in collaboration with agency forthepeople, a new sound identity is also being introduced – the Sprite Sound. It was created in collaboration with producer and artist Mustard to deliver the same refreshing feeling as the first sip of a cold Sprite.
In addition to logos and colors, the system introduces a more energetic visual language. Typography relies on cursive shapes and sharper angles, and layouts convey movement and momentum.
Photography also changed direction, moving from polished studio shots to images that reflected everyday people and moments associated with street culture.
Doubling down on its commitment to street culture, Sprite is also partnering with Crenshaw Skate Club, a Los Angeles-born skateboarding collective known for its influence on skateboarding, fashion, and community.
The brand’s new platform also introduces a sonic identity and expands collaborations in areas such as music and food, including partnerships around spicy cuisine trends.
“The starting point for us wasn’t to reinvent Sprite, but to understand what made it distinctive in the first place and build from there,” says Archie Colvin, creative director at forthepeople.
“We looked closely at the brand’s most recognisable elements – the wordmark, the Lymon, the colour – and asked how they could work harder and more expressively across today’s environments, so the brand can reconnect with the cultural spaces it has always belonged to.”
“A big aspect of the design elements was bringing the idea of refreshment to life more viscerally, through ice-cold product styling, condensation textures, and craveable motion that gives a sense of energy inside the liquid itself, as well as how the Lymon behaves,” adds Tim Blackburn, associate director, forthepeople.
The rollout, which began this month, will continue in all markets throughout the year.
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