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Home/Branding/Studio Guild created the exceptional wine brand ‘Half Sister’
BrandingPackaging

Studio Guild created the exceptional wine brand ‘Half Sister’

"Half Sister" wine is considered an alternative to the traditional wine bottle

Martynas
December 30, 2025 2 Min Read
128
Half Sister Brand by Studio Guild

The Half Sister wine range is the brainchild of two sisters who grew up immersed in the world of winemaking. As the daughters of an award-winning winemaker, their childhood was surrounded by vineyards, the smell of crushed grapes, and a deep appreciation for the art of wine. With such a rich heritage, it was only natural that they would eventually follow in their family’s footsteps and add their own modern, personal style.

RawPixel Marketplace

As they entered a new phase of their lives with growing young families, their daily rhythms changed. Spontaneous evenings out have turned into cozy evenings at home, and what was once a shared bottle has become just a glass. This change inspired the creation of a range of premium wines in half-bottle format. The 375 ml capacity is ideal for those moments when you want to enjoy a glass or two without the pressure of opening or drinking a full bottle.

Half Sister wine by Studio Guild
Half Sister wine branding

They have noticed a growing trend among modern wine consumers: a preference for quality over quantity, convenience without compromise, and a more conscious approach to drinking. The Half Sister range reflects this shift. It is tailored to a new generation of wine lovers who embrace the philosophy of “drink less, drink better”.

Visually, the brand is both elegant and playful. The minimalist graphic identity subtly references the silhouette of a wine glass, while evoking feminine strength and simplicity, echoing the spirit of the brand’s “sister.” The rich green palette adds sophistication and balance, reinforcing the premium nature of the product.

Half Sister Branding
Half Sister wine bottles
A Half Sister green and brown bottles
Half Sister brand on t-shirt and tote bag

Ideal not just for at-home enjoyment, these half bottles are also a perfect fit for boutique hotels, event spaces, curated gift hampers, airlines, and cruise lines.

Studio Guild built the brand from scratch – from the name to the brand strategy, positioning, and identity, every element of Half Sister was carefully considered to tell the story of two sisters, one vision, and a new way to enjoy exceptional wine, one perfect drink at a time.


Credits:

  • studioguild.com.au
  • worldbranddesign.com
  • halfsister.com.au/

Tags:

BrandingHalf Sister WinePackagingStudio Guild

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