Branding
Branding basics: importance, definition and best practices
Branding is one of the most important aspects of any business, no matter how big it is. It can make the difference between success and failure.
‘Coca-Cola’ branding visuals of 1970s detailed in a book
A new Standards Manual dives into the archives of The Coca-Cola Company and reveals the inside story of the creation of its visual brand over a fascinating ten-year period, 1969-1979.