In a market where soy sauce is typically considered a staple, Tawantip Premium soy sauce boldly changes the visual landscape of traditional Asian condiments. With its price tag several times higher than standard market offerings, our primary goal was to elevate this staple ingredient to an ultra-premium luxury standard, appealing directly to fine dining connoisseurs.
The design concept is inspired by the meticulous, artisanal nature of the product itself. Tawantip is produced to uncompromising standards: using only local non-GMO soybeans from Chiang Mai, fermented with natural Fleur de Sel salt from Phetchaburi – a great improvement over the regular table salt used in standard sauces. This exceptional blend is aged exclusively in natural sunlight in traditional Thai terracotta pots for 365 days.
In homage to this rigorous, year-long alchemy and the brand name, which translates to “divine sun,” the visual identity takes on a minimalist yet highly deliberate design approach. At the center of the label is a stylized traditional Thai terracotta pot – a direct homage to the specific clay vessels used for its fermentation.
It is matched by the emblem of a radiant sun, elegantly rendered in a distinctive gold foil embossing. This striking gold accent visually conveys the brand name, the essential role of the sun, and the gold standard of ingredients.
To enhance the sensory experience, these intricate visual details are carefully embossed onto specially selected, richly textured cotton paper, providing a deep tactile aspect that conveys true human craftsmanship.
The composition is completed by an elegant, dark-tinted glass bottle, specially designed to protect the delicate, long-aged flavor of the wine from light degradation, while ensuring a sophisticated appearance on the shelf. Seamlessly combining modern luxury with the authentic oriental aesthetics of the pharmacy, this design transforms an everyday consumer product into a captivating masterpiece of culinary art.
Credits:
All images courtesy of Ihastudio.
