TD Bank and Ogilvy Canada with the help of perfectly lined-up photography by Martin Girard of Shoot Studio have launched a campaign designed to give potential investors more confidence in the face of high stock prices.
Created to promote its partial share program, which allows investors to buy shares of stock, the financial institution has placed window-sized cutouts in front of the signs of well-known brands like McDonald’s, Apple, Nike, and Starbucks. When you look through the window, you can see a small portion of the signs, with the caption “Own a piece of It” written underneath.
“We turned city streets into a metaphor for how TD’s partial shares help make investing in recognisable stocks possible for new investors. It’s about transforming ‘window shopping’ into actual ownership.” said Randy Stein, group creative director on TD at Ogilvy Canada.
Through this creative and experiential work, TD is re-establishing its leadership not only as a financial institution but also as a brand committed to redefining the accessibility of investing.
