‘The Devil Wears Prada 2’ marketing mania enters the race
Brands like Starbucks, Coca-Cola, M&M's, and Grey Goose are tapping into the cult of fashion.
Gird up your loins, everyone. The highly anticipated sequel to “The Devil Wears Prada 2” is finally here, and fans of the hit are getting ready to flock to theaters to reunite with their favorite characters. Like the first film, this one promises plenty of amazing designer clothes.
To mark the occasion, various food brands, restaurants, movie theaters, and more have released collaborations or products inspired by the films. Get ready. If you’re thinking of passing over these limited-edition partnerships, “don’t be ridiculous. Everybody wants this,” as Miranda Priestly (Meryl Streep) said.
Here are all the food and drink projects you can get your hands on to celebrate The Devil Wears Prada 2. That’s it.
Diet Coke Makes “The Canny Pack”
To celebrate the release of limited edition slim cans of Diet Coke for the film’s premiere, Coca-Cola filmed a special commercial at the offices of the film “Runway.” The commercial features magazine staffers stopping for a Diet Coke break. One of the commercials also introduces the Canny Pack, an accessory that holds a single can of Diet Coke.
Made from supple premium leather, the Canny Pack is hand-embroidered and decorated with playful details and charms.
AMC Theaters
Get your popcorn in style with AMC Cinemas by purchasing their handbag-sized popcorn bucket, which is available in limited quantities at select locations.
Starting April 30, 2026. Since it’s likely to sell out quickly, the movie theater chain will offer customers an online preorder option starting at 10:30 a.m. CT on April 30. Those orders are expected to arrive later this summer.
Grey Goose
Grey Goose has compiled a list of five fun cocktails inspired by the film. Options include “The Devil’s Roast,” “The Scarlet Step,” and “The Cerulean Goose.” That’s All Martini Cocktail, and the Groundbreaking Spring Spritz.
Hyatt Regency Times Square
In the first film, Andy’s boyfriend made an amazing grilled cheese. To celebrate the sequel’s premiere, the Hyatt Regency Times Square is offering a special grilled cheese menu at its CUE 48 restaurant starting May 1. The menu includes the following dishes:
- Andy’s Grilled Cheese ($16): Made with Jarlsberg cheese and sourdough bread.
- CUE 48 Grilled Cheese ($22): Made with Four Fat Fowl St. Stephen Cheese, fig jam and multigrain bread.
- Tomato Soup Add-On ($5)
M&M’s
M&M’s created an “All Cerulean” package to pay homage to the famous blue color that caused quite a stir in the first film. Starting May 1st, M&M’s fans can visit MMS.com/cerulean-blue to receive a free limited edition pack of cerulean blue M&M’s candies while supplies last.
Smartwater
Smartwater is also paying tribute to the blue wine with a limited-edition bottle, available while supplies last at select Target stores across the US. Each bottle features a QR code customers can scan to access a digital challenge called “smartwater cerulean.”
Participants will complete a two-minute challenge to identify the color blue from several blue colors. Miranda Priestly will guide and judge participants throughout the process. Anyone who completes the challenge will have a chance to win prizes, including movie tickets, a collectible Runway magazine, and a blue Smartwater bottle.
Starbucks
Starbucks has unveiled a secret menu to celebrate The Devil Wears Prada 2, featuring a carefully curated selection of drinks inspired by characters from the highly anticipated sequel, available only on the Starbucks app.
The secret menu in “The Devil Wears Prada 2” includes Miranda’s signature order, Andy’s cappuccino, Nigel’s favorite Doppio, and Emily’s favorite iced chai.
Waldorf Astoria
Waldorf Astoria Hotels & Resorts is offering a special drink inspired by the film to celebrate the release of The Devil Wears Prada 2, which stars the recently renovated Waldorf Astoria New York hotel.
The Waldorf Astoria New York is also introducing a limited-time “Devilishly Chic Getaway” experience that includes food and beverage credit, a shopping experience, and more for anyone who wants to get the full “Devil Wears Prada 2” treatment.
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