Currently, Italian-style pasta with Olympic rings has been introduced to the public, which was just right for a hearty meal and a kind of ad campaign before the Milano (Cortina) 2026 Winter Olympics approaching start. We are waiting for more such surprises.
The four boxes are illustrated by Italian illustrator Marianna Tomaselli and feature a variety of winter sports set against the backdrop of the stunning Italian landscape.
Their style feels familiar yet refreshing, recalling the iconic Cortina posters by Franco Rondinelli (Cortina, 1956) and the work of Alex Walter Diggelman (medalist in the graphics section of the Olympic Art Competition in 1936 and 1948).
“Pasta is one of the most iconic symbols of Italian culture and, in this case, it takes the form of the Olympic rings, two universal symbols that come together naturally,” says Marianna. “Each pack is inspired by a different sport and by a typical Italian landscape, almost like a postcard celebrating both Italy and the Olympic spirit.”
Marianna also explains that she uses a brighter, pop culture palette to “bring freshness and immediacy to the images while keeping that subtle vintage undertone that connects them to the great posters of the past”.
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