Klyr is a modern men’s skincare and self-care brand created with confidence in mind. Clean, bold and simple. It exists to redefine confidence through care, creating subtle yet effective products for men who value clarity over complexity. The brand speaks to a new generation of men seeking confidence without arrogance.
The goal was to break this stereotype by focusing on self-confidence rather than a macho image, and breaking the stigma that cosmetics cannot be for men. The result was Klyr, a name and brand that embodies clarity, sophistication, and quiet strength. The new brand strategy was built around the idea of confidence as a ritual, not a performance.
The visual identity system features a sharp, minimalist logo and a refined water drop-shaped brand. A modern color palette was created to achieve warmth, depth and versatility. The chosen typography provides clarity and structure. The new packaging system was designed to combine premium appeal with everyday convenience. The photographic direction was defined to emphasize real textures, natural light and understated confidence.
This was not just a refresh, it was a complete repositioning to match Klyr’s true audience.
The product is now perceived as a sophisticated, high-quality essential rather than a generic men’s cosmetic product. The new identity resonates strongly with the target audience, breaking outdated stereotypes.
Klyr’s updated packaging and visual system have been successfully implemented across the company’s online store and marketing channels. The founder reports a renewed sense of confidence in introducing the brand to partners and customers. Klyr is now a brand poised to grow, inspire loyalty, and lead the conversation around self-care for modern men.
Credits:
