‘Walmart’ unveils its (2025) holiday campaign
The retailer is expanding its "Who Knew" platform with a Seuss-inspired world.
Every resident of “WhoKnewVille” is struggling with holiday chaos and can’t find an explanation for why everything is happening this way, but an unexpected savior steps in to save the season.
Launching Oct. 26, Walmart’s holiday campaign per a press release, in partnership with Dr. Seuss Enterprises, reimagines the whimsical world of Dr. Seuss in “Whoville”, where the classic comedy “How the Grinch Stole Christmas” was filmed.
The campaign will appear across TV, online video, streaming platforms, social, out-of-home, audio, digital, cinema, affiliate and creator channels, among many others. The advert has also stated that “one of the holiday’s most beloved characters” will bring “a little green holiday mischief” to the retailer’s Black Friday activations, teasing a future appearance from the Grinch.
Walmart will be inviting customers into “a storyline that is as imaginative as it is practical,” – said William White, Walmart’s chief marketing officer.
“WhoKnewVille will show our customers that Walmart has the top brand gifts they’re excited to give, the incredible Black Friday Deals events, and the nick-of-time Express Delivery with gifts arriving in as fast as one hour all the way through Christmas Eve.” – adds William.
In its ads, Walmart highlights gift ideas like “Apple AirPods”, “Nespresso coffee machines”, and trendy clothing from brands like “Madden NYC” and “Michael Kors” (Pop Mart’s Labubu figurines also receive a shoutout from a flustered WhoKnewVille resident who doesn’t know what they are). The products are highlighted on a mobile device, which displays a modified version of the Walmart app interface.
With the new platform, Walmart aims to increase awareness of its digital and mobile shopping experience, extensive online product range, fast delivery and membership program. The holiday campaign continues the same goals, with “Whos” using the Walmart app to shop for gifts and find discounts – all just in time for Christmas.
William summed up the spirit of the work simply: “I love how this campaign brings together timeliness and relatability, all mixed with the nostalgia of Dr. Seuss. We hope all of you Whos love it too.”
“Walmart’s WhoKnewVille” is already gaining some traction, with a 90-second cut of the ad standing at over 9 million YouTube views at press time. Walmart has continued to perform well despite the economic volatility sewn by tariffs, contrasting with rivals in the big-box category. Revenue increased 4.8% year over year to $177.4 billion in the company’s fiscal Q2 2026 while net sales in the U.S. jumped 4.8% to $120.9 billion.
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