Air France launches ‘Elegance is a Journey’ ad campaign
The campaign comprises eleven visuals and videos set to roll out gradually across France and several international markets.
Air France has unveiled a new advertising campaign marking the airline’s return to television advertising in France. The campaign, launched on March 8, 2026, was created in collaboration with Aura by Omnicom and conveys the brand’s message “Elegance is a Journey.”
In collaboration with Aura by Omnicom, photographer Clark Franklin and director Nans Noiron, Air France has created 10 new images and films designed to deliver on its promise of elegance and illustrate this pursuit of perfection in every aspect of the travel experience.
Staying true to its blue, white and red brand territory, Air France and its agency have developed this creative platform, highlighting a bold accent of red to fully convey what makes the Air France experience unique across these key pillars, both in the air and on the ground.
To create these visuals, Air France has assembled a team of leading French creative professionals who have used their skills to create unique props specifically designed for each visual. These exclusive designs include a seat shaped like the Wi-Fi symbol, a giant macaron cake illustrating the expertise of master pastry chefs, and a custom-made quilted dress made of a soft, fluffy blanket, reminiscent of a cozy and restful night’s sleep in the business class cabin.
Also featured is an hourglass-shaped armchair symbolizing a moment frozen in time in an airport lounge, a skirt made of multiple threads symbolizing the airline’s extensive network, a giant ribbon illustrating the generous benefits of the Flying Blue frequent flyer program, and a two-person coat reflecting the business class offer.
A campaign rolled out in France and across several of the airline’s strategic markets.
Credits:
Image courtesy of Air France.
